Writing about writing.

And the apps we're trying to replace. Notes, drafts, pricing math, and the occasional behind-the-scenes from the team building sweetdocs.

Pricing May 24, 2026

Why the free plan caps at 25 documents

We didn't pick 25 because it's a marketing number. It's the number where the cost of giving you more starts hurting the bet we're making.

Product May 22, 2026

The first thing we cut from the editor was the formatting toolbar

Word, Pages, Google Docs all open with the same row of twenty buttons fighting for attention. We removed every one of them and put the menu inside your cursor.

AI May 19, 2026

AI Author isn't autocomplete. It's a diff.

Most AI writing tools finish your sentence in grey. Useless for the paragraph you're actually trying to write. AI Author works by diff instead, and the difference is the point.

AI May 15, 2026

Pasting from Claude shouldn't take ten minutes to clean up

The headings flatten, the bullets break, the code blocks turn into monospace soup. We fixed paste because the rest of the editor doesn't matter if the door in is broken.

Markdown May 12, 2026

Markdown outlived Microsoft Word, and your files should too

A .docx is a zip of XML you can't read. A Markdown file is a Markdown file. One of them survives the next twenty years intact. Spoiler: it isn't the .docx.

Teams May 8, 2026

Read-only links close more deals than any 'pro feature'

Every team in beta asked the same first question, and it wasn't about AI. The least flashy feature on the spec sheet is the one closing the deal.

Product May 5, 2026

Version history isn't undo. It's insurance.

Cmd+Z only goes back as far as the session you have open. The paragraph you cut on Tuesday is somewhere else entirely, and recovering it should not require a backup script.

Markdown May 1, 2026

The fastest way to import a .docx is still drag-and-drop

Word can be the most-used document format on Earth and still be the format you stop using on a Friday afternoon. The import has to be the easy part.

Behind the scenes Apr 26, 2026

Folders aren't a missing feature. They're a design call.

Search beats nesting at any document count above 50. Most users get to 50 in a hurry. Folders are coming, but they're not the default, and here's why.

Behind the scenes Apr 20, 2026

What we won't ship: an honest list

Every product has a 'yes' list. The 'no' list is harder to find. Here's ours, in public, instead of 'yes, eventually' being the answer to every feature request.

Behind the scenes Apr 15, 2026

The brand colors started with a candy

We didn't sit in a meeting and pick colors that felt premium. Someone had a bag of candies in the kitchen, we sampled the brightest one, and the rest of the palette followed.

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